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For global marketers, the Web could affect the firm's high margins because of price transparency.
Alkoxides
Anions formed from the deprotonation of alcohols, typically represented as RO-, where R is an alkyl group.
Leaving Groups
Atoms or groups that can depart with a pair of electrons during a chemical reaction, facilitating the formation of a new bond.
Reaction
A process in which substances interact, producing new substances with different properties.
Forward Direction
In the context of a chemical reaction, refers to the progression of reactants to form products, as opposed to the reverse process.
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