When Managing Distributors in Emerging Markets, MNCs Should

question 57

Multiple Choice

When managing distributors in emerging markets, MNCs should:

• A)pick partners with extensive local product-market knowledge.
• B)choose partners with excellent English-speaking skills.
• C)focus on entrepreneurs to build local good-will.
• D)only enter markets with a company-owned distributor network.
• E)select distributors who are competent working with MNCs.

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Definitions:

Psychological Closeness

The perceived intimacy or connectedness between individuals, which can influence the depth of personal relationships and interactions.

Intimacy

The emotional or psychological closeness and trust built between individuals through shared experiences and personal exchanges.

Trust

A psychological state comprising the intention to accept vulnerability based upon positive expectations of the intentions or behavior of another.

Middle Adulthood

A stage of life typically considered to occur roughly between the ages of 40 to 65, characterized by stability in relationships, career, and sense of self, but also facing challenges such as aging and reflecting on life achievement.