Why Might Pull Strategies Aimed at Consumers in Emerging Markets

question 72

Multiple Choice

Why might pull strategies aimed at consumers in emerging markets not be very successful?

• A)Mass media may not reach all areas of a country evenly
• B)Literacy can be uneven among targeted populations
• C)Mass media can be less effective in the emerging markets with a wide range of customer groups and viewing habits.
• D)All of the above apply.
• E)None of the above apply

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Definitions:

Risk Averse

Describes individuals or entities that prefer to avoid risk and would rather choose options with more certain outcomes over riskier ones.

Insurance

A financial product that provides protection against potential future losses or damages in exchange for a premium.

Risk Neutral

A condition in which an individual or entity shows indifference between choices that have different levels of risk, focusing solely on potential outcomes regardless of uncertainty.

Expected Level

the anticipated quantity or value in a given context, often based on statistical analysis or previous observations.