A Brand Champion Is Not a Top-Line Executive

question 41

True/False

A brand champion is not a top-line executive.

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Definitions:

Brainstorm

A collaborative method aimed at producing numerous ideas to resolve an issue.

Salespeople

Individuals whose job is to sell products or services, often working on commission.

Bad Apple Effect

The phenomenon where the negative behaviors of one individual can impact the performance and morale of an entire group.

Altruistic Punishment

The phenomenon where individuals punish wrongdoers at a personal cost to themselves without direct benefit, to enforce societal norms or cooperative behavior.