According to the Textbook, Which of the Following Famous Business

question 95

Multiple Choice

According to the textbook, which of the following famous business thinkers characterized logistics as being "the darkest continent of business?"

• A)Philip Kotler
• B)Stephen Covey
• C)Michaele Porter
• D)Peter Drucker
• E)Tom Peters

---

Definitions:

Price Elasticity

A measure of how much the quantity demanded of a good responds to a change in its price, indicating its sensitivity to price changes.

Specific Excise Tax

A tax levied on a particular good or service, usually based on a fixed amount per unit, such as per liter of alcohol or per pack of cigarettes.

Unitary

A term in economics used to describe a situation where a change in one factor leads to a proportionate change in another factor.

Price Elasticity

A measure of how much the quantity demanded of a good responds to a change in the price of that good, indicating the sensitivity of consumers to price changes.