Maintaining or Increasing Market Share

question 181

Multiple Choice

Maintaining or increasing market share

• A) can be achieved even if industry sales are flat or decreasing.
• B) is an infrequently used pricing objective in most industries.
• C) depends on the overall growth of the total industry.
• D) is a profit-related objective based on price.
• E) is directly tied to leading an industry in product quality.

---

Definitions:

Confounds

Confounds refer to variables that the researcher failed to control or eliminate, which can cause a potential alternative explanation for the findings in a study.

Precise Matching

The act of exactly aligning or fitting two or more elements together based on specific characteristics or criteria.

Replication

The process of duplicating an experiment or research study to confirm its findings in another context or sample.

Fluke

An unlikely coincidence or an accidental success, often seen as luck rather than the result of skill or planning.