Gambrell Designs Thinks Its New Product, the Automatic Dog Walker

question 129

Multiple Choice

Gambrell Designs thinks its new product, the Automatic Dog Walker, will have a short product life cycle; therefore, its marketing department sets its primary pricing objective as

• A) market share.
• B) cash flow.
• C) profit.
• D) product quality.
• E) status quo.

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Definitions:

Experimental Design Validity

Using experimentation to show that a test measures a specific concept or construct. It is a type of construct validity.

Discriminant Validity

The measure of how much a test does not relate to variables or measures it should not be associated with.

Correlation Coefficient

The relationship between two sets of scores. Correlation coefficients range from +1 to -1 and generally are reported in decimals of one-hundredths. A positive correlation shows a tendency for scores to be related in the same direction, while a negative correlation indicates an inverse relationship.

Verbal Reasoning

The ability to understand and reason using concepts framed in words, often assessed through standardized tests.