When Sharp First Introduced Its Line of Graphing Calculators, It

question 148

Multiple Choice

When Sharp first introduced its line of graphing calculators, it set the price quite high; it has lowered the price as competitors have entered the market. The pricing strategy initially used by Sharp is called

• A) customary pricing.
• B) odd-even pricing.
• C) penetration pricing.
• D) price skimming.
• E) prestige pricing.

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Definitions:

Book Value

The net value of an asset or company, calculated by subtracting liabilities from assets and often used to assess the worth of tangible assets on balance sheets.

Depreciable Asset

An asset subject to depreciation, representing its decline in value over time due to use or obsolescence.

Useful Life

Useful Life is an accounting estimate of the time period a tangible asset is expected to remain functional and economically viable for its intended purpose.

Depreciation Estimates

Projections made about the reduction in value of a tangible asset over its useful life for accounting and tax purposes.