When a Satellite Dish Company Uses Bundling to Combine Phone

question 83

Multiple Choice

When a satellite dish company uses bundling to combine phone, dish, and broadband Internet access prices, it is attempting to influence a consumer's perception of price to make a product's price more attractive and reduce "sticker shock." This is an example of using a ____ pricing strategy.

• A) competition-based
• B) cost-based
• C) promotional
• D) competitive
• E) psychological

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Definitions:

Acquire Expertise

The process of developing deep knowledge and skills in a specific field or activity through education and experience.

Build Business

The process of developing and growing a business entity through various strategies, including marketing, product development, and customer engagement.

Common System

A system or platform used broadly across different sectors or organizations, known for its wide applicability and standardization.

Behavior And Attitudes

Refers to the observable actions of individuals and their mental stance or feelings towards certain situations or concepts.