Scenario 20

question 29

Multiple Choice

Scenario 20.2 Use the following to answer the questions.
Glenwood Pet Hospital is considering implementing a new pricing strategy for its veterinarian services. After reviewing the previous three years' revenue, Glenwood finds that most of its customers bring their pets in for the required annual vaccinations and then only if the animal is ill. Glenwood's objective is to generate more income per customer on an annual basis. The hospital has previously priced its services by charging a flat fee for the office visit, a fee for each vaccine, and a fee for each type of examination beyond the basic office visit. Most customers pay the flat office fee and a fee for a rabies vaccine. Glenwood is now considering a new plan where the pet owner would pay one fee that would cover an office visit, the required rabies vaccine, and additional vaccines that prevent heartworm, kennel-cough, and fleas. Glenwood hopes to encourage the pet owners to view their pet's health as part of a prevention program, rather than a one-time annual visit.
Refer to Scenario 20.2. Glenwood's new pricing strategy is an example of ____ pricing.

• A) percentage
• B) cost-based
• C) customary
• D) bundle
• E) demand-based

---

Definitions:

Product Tampering

The act of deliberately altering or contaminating a product in a way that is intended to cause harm or distress.

Hostage Taking

The illegal act of capturing and holding individuals against their will, often to procure ransom or fulfill demands.

Satisficing

A decision-making strategy that aims for a satisfactory or adequate result, rather than the optimal solution.

Alternative Solutions

are different options or approaches considered in problem-solving or decision-making processes.