Uber Uses a Pricing Strategy Based on Real-Time Market Conditions

question 32

Multiple Choice

Uber uses a pricing strategy based on real-time market conditions. It charges less in periods of low demand and more during periods of high demand. Sometimes these prices double or triple during periods of high demand. Uber argues that these higher prices motivate more drivers to pick up passengers, thus increasing the supply of drivers needed to handle the additional demand. This demand-based pricing strategy is an example of

• A) special-event pricing.
• B) penetration pricing.
• C) dynamic pricing.
• D) prestige pricing.
• E) reference pricing.

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Definitions:

Work-Centre Master File

is a database or record keeping system that contains detailed information about each work center in a manufacturing plant, including capabilities, standards, and scheduling parameters.

Routing File

A document or digital file that outlines the process steps, materials, and paths to be followed to manufacture a part or assembly.

Dependable Delivery

The consistency and reliability of a supplier or company in delivering products or services to customers within the promised time frame.

Effective Scheduling

The process of organizing, managing, and allocating resources and tasks in a way that maximizes efficiency and productivity.