When an Organization Sets a Number of Prices for Selected

question 159

Multiple Choice

When an organization sets a number of prices for selected groups of merchandise, this is commonly referred to as

• A) prestige pricing.
• B) price lining.
• C) customary pricing.
• D) odd-even pricing.
• E) ethical pricing.

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Definitions:

Intermediaries

Businesses or individuals that act as a link between the producer of goods and services and the consumer or buyer.

Digital Marketing Channels

Online platforms and mediums used by businesses to promote their products and services to consumers, including social media, email, search engines, and websites.

Organizational Buyers

These are entities such as businesses, governments, and institutions that purchase goods and services for use in their own operations, for resale, or for manufacturing other products.

Electronic Exchange

A digital marketplace where buyers and sellers trade goods, services, or securities via electronic systems.