Department Stores Such as Kohl's and Macy's Are Interested in Learning

question 143

Multiple Choice

Department stores such as Kohl's and Macy's are interested in learning how much their competitors are charging for similar merchandise. Which of the following practices might these retailers utilize to identify competitors' prices?

• A) Employing comparative shoppers who systematically collect data on prices at competing stores
• B) Stealing price lists from a display at a trade show
• C) Hiring sales representatives from competitors' companies and asking them to share price information
• D) Pretending to be a buyer and soliciting pricing information from the competitor

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