In Its Advertisement, Timberland Gives a Close-Up of One of Its

question 117

Multiple Choice

In its advertisement, Timberland gives a close-up of one of its boots to show its fine craftsmanship. At the bottom of the advertisement is "Est. 1973," followed by the phrase "Best Then. Better Now." What type of pricing strategy is Timberland most likely to use with this ad?

• A) Survival
• B) Return on investment
• C) Market share
• D) Cash flow
• E) Product quality

---

Definitions:

Interpersonal Liking

The positive regard or affection one individual has for another, often a crucial component of friendship or other personal relationships.

Primacy Effect

The tendency to remember and give more importance to information that is encountered first in a series.

Information

Data, knowledge, or facts obtained from various sources, used to understand events, concepts, or processes.

Physical Attractiveness Stereotype

The tendency to assume that individuals who are physically attractive possess other socially desirable personality traits.