When Screening Ad Agencies, All of the Following Criteria Might

question 79

Multiple Choice

When screening ad agencies, all of the following criteria might be used except:

• A)market coverage.
• B)cost of agency talent and expense.
• C)quality of coverage.
• D)expertise with developing a central international campaign.
• E)scope and quality of support services.

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Definitions:

Cyclic Products

Molecules that form rings during a chemical reaction, often increased in stability compared to their open-chain counterparts.

Grubbs Catalyst

A series of transition metal carbene complexes used in olefin metathesis reactions, known for their robustness and wide applicability in organic synthesis.

1,8-nonadiene

An organic compound, a diene with the formula C9H16, featuring double bonds at the 1st and 8th positions, used in the synthesis of polymers and chemicals.

Cationic Polymerization

A type of polymerization initiated by a positively charged species (cation), leading to the formation of polymers.