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Language Is Not a Major Barrier in International Advertising

question 83

True/False

Language is not a major barrier in international advertising.


Definitions:

Authoritarian Societies

Societies characterized by strict obedience to authority at the expense of personal freedom.

Gender Roles

Social and behavioral norms that are considered appropriate for individuals of a specific gender within a certain culture.

Innate Biological Differences

Natural variations in physiological or genetic characteristics that exist among individuals from birth.

Genes

Units of heredity made up of DNA that are responsible for the genetic traits passed from parents to offspring.

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