Given That So Many Errors Can Occur with Translation and Misunderstanding

question 95

Multiple Choice

Given that so many errors can occur with translation and misunderstanding of advertising in the foreign market, which of the following is probably the easiest solution to the problem?

• A)involve ad agencies from the company's domestic environment.
• B)involve ad agencies from the host country's environment.
• C)check with government officials.
• D)employ foreign language specialists for all markets.
• E)don't worry about it, the problem usually corrects itself.

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Definitions:

Inflation

The speed at which prices for goods and services generally ascend, wearing away the power to purchase.

Base Year

A specific year against which economic growth is measured, serving as a standard or benchmark.

Nominal GDP

The market value of all final goods and services produced within a country in a year, measured using current prices.

Real GDP

The value of all goods and services produced within a country adjusted for inflation or deflation.