When Screening Ad Agencies, All of the Following Criteria Might

question 79

Multiple Choice

When screening ad agencies, all of the following criteria might be used except:

• A)market coverage.
• B)cost of agency talent and expense.
• C)quality of coverage.
• D)expertise with developing a central international campaign.
• E)scope and quality of support services.

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Definitions:

Arbitration

is the process of resolving disputes outside courts, where a neutral third party makes a decision after hearing both sides.

Trial

A formal examination of evidence before a judge, and typically a jury, in order to decide guilt in a case of criminal or civil proceedings.

Arbitration Award

The decision made by an arbitration panel or arbitrator at the conclusion of an arbitration proceeding.

Fraud

Deliberate deception or trickery intended to gain an unfair or unlawful advantage, typically involving financial transactions.