A _____ Program Goes One Step Further Since It Is

question 23

Multiple Choice

A _____ program goes one step further since it is a system of active promotional management that strategically coordinates global communications in all of its component parts both horizontally (country-level) and vertically (promotion tools) .

• A)vertical communications
• B)horizontal communications
• C)globally integrated marketing communications
• D)global communications
• E)synergistic communications

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Definitions:

Compounded Annually

Interest calculated on the principal and previously accumulated interest once a year.

Compounded Monthly

Interest on an investment is calculated and added to the principal balance every month.

Annual Contributions

Regular payments made into a retirement account, investment fund, or savings plan on a yearly basis.

Compounded Semi-annually

The calculation of interest on the initial investment plus any accumulated interest from previous periods, done twice a year.