By Coordinating the Different Communication Vehicles-Mass Advertising, Sponsorships, Sales Promotions

question 122

Essay

By coordinating the different communication vehicles-mass advertising, sponsorships, sales promotions, packaging, point-of-purchase displays, and so forth-marketers are running _____ programs.

---

Definitions:

Social Media

Platforms and technologies that enable users to create, share, and engage with content and each other online, such as Facebook, Twitter, and Instagram.

Limitations

Restrictions or boundaries that define the scope of a project, study, or activity, often impacting the results or outcomes.

Professionalism

The conduct, aims, or qualities that characterize or mark a profession or professional person; often involves adherence to standards and ethics.

High Level

Describes concepts, discussions, or information that are abstract or general, not delving into detailed specifics.