The Most Important Pricing Objectives of Companies Doing Business in the United

question 14

Multiple Choice

The most important pricing objectives of companies doing business in the United States (including foreign-based firms) are(is) to:

• A)achieve a satisfactory return on investment.
• B)maintain market share.
• C)meet a specified profit goal.
• D)all of the above.

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Definitions:

Political Behavior

Activities within an organization that are aimed at using power or authority to influence decisions or gain advantage.

Performance Management

The continuous process of identifying, measuring, and developing the performance of individuals and teams and aligning their performance with the strategic goals of the organization.

Staffing Decisions

The process of planning, recruiting, selecting, and positioning employees within an organization to ensure the right person is in the right job.

Contrast Error

A type of appraisal or judgment bias where the evaluation of one person is unduly influenced by the comparison with another that has recently been appraised.