There Are Two Ways to Deal with the Price Escalation

question 91

Multiple Choice

There are two ways to deal with the price escalation phenomenon.One of these methods is to cut the export price.The other is to:

• A)change the promotion strategy.
• B)position the product as a (super) premium brand.
• C)position the product as a lower quality brand.
• D)reduce retailer margins.
• E)reduce distances that the good must be shipped.