Linked to the Brand Name Is a Collection of Assets

question 112

Multiple Choice

Linked to the brand name is a collection of assets and liabilities called _____.

• A)the trademark
• B)the patent
• C)knowledge
• D)proprietary investments
• E)brand equity

---

Definitions:

Resistance

The act of opposing or standing against certain ideas, changes, or directives, often seen in organizational or social contexts.

Persuade

The act of convincing someone to do or believe something through reasoning or argument.

Request

The act of politely or formally asking for something.

Inspirational Appeal

An influence tactic that seeks to motivate and engage others by appealing to their emotions or ideals.