If the Country of Origin (COO) Effect Is Anticipated to Be

question 19

Multiple Choice

If the country of origin (COO) effect is anticipated to be negative, a company can follow all of the following strategies to offset the effect except:

• A)emphasize benefits other than COO
• B)select brand elements (e.g.: name) that don't evoke the COO
• C)joint venture with a partner from a favorable COO for the category
• D)try to explain any negative government policy that might influence buyers.
• E)communication campaign to enhance country image

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Definitions:

Genetic Influences

Factors in an individual's development and behavior attributable to genetic inheritance from their parents.

Genetic Component

The part of a physical or behavioral trait that is influenced by one's genetic makeup.

Extraversion Introversion

Relates to a personality trait spectrum where individuals may either derive energy from social interactions and external activities (extraversion) or from solitary activities and internal contemplation (introversion).

Extraverts

Individuals who are outgoing, socially confident, and thrive on interactions with others in social settings.