If the Country of Origin (COO) Effect Is Anticipated to Be

question 19

Multiple Choice

If the country of origin (COO) effect is anticipated to be negative, a company can follow all of the following strategies to offset the effect except:

• A)emphasize benefits other than COO
• B)select brand elements (e.g.: name) that don't evoke the COO
• C)joint venture with a partner from a favorable COO for the category
• D)try to explain any negative government policy that might influence buyers.
• E)communication campaign to enhance country image

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