The Nielsen Global New Product Innovation Survey Taps into the Reasons

question 93

Multiple Choice

The Nielsen Global New Product Innovation Survey taps into the reasons why consumers bought their last new product.Globally, on average, the top drivers included all of these except for which one?

• A)Affordability
• B)Convenience and ease
• C)Brand power 

• D)Novelty and visibility
• E)Environmentally friendly

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Definitions:

Low Illumination

A condition of minimal light, which can affect visibility, mood, and the perception of colors and details.

Peripheral Vision

The part of a person's field of vision that occurs outside the direct line of sight, enabling the detection of objects and movement outside the direct point of focus.

Sensory Adaptation

The process by which sensory receptors become less sensitive to constant stimuli over time, helping organisms to focus on changes in their environment.

Saccades

Rapid, abrupt movements of the eyes that change the point of fixation.