One Alternative to the Test Market Is the _____

question 18

Multiple Choice

One alternative to the test market is the _____.

• A)thought panel
• B)laboratory test market
• C)internet exposure technique
• D)preferred patron experiment
• E)use of break-even analysis

---

Definitions:

Saved Exports

Pre-configured settings that allow users to easily export data from software applications to various formats for backup or use in other programs.

External Data Tab

A feature in applications like Microsoft Access, providing tools for importing, linking, or exporting data from/to external sources.

Query Results

The data returned after a query or search is performed in a database or search engine.

HTML Document

A file containing Hypertext Markup Language, the standard language used to create and structure pages on the web.