_____ Are Not Always Desirable; in Many Industries, Consumers Don't

question 59

Multiple Choice

_____ are not always desirable; in many industries, consumers don't want to be left behind.

• A)Sprinkler rollouts
• B)Shotgun rollouts
• C)Staggered rollouts
• D)Dribble rollouts
• E)Waterfall rollouts

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Definitions:

Franchising

A licensing agreement where a franchisor grants a franchisee the right to use its brand, products, and operational model in exchange for a fee.

Greenfield Investment

A form of foreign direct investment where a parent company builds its operations in a foreign country from the ground up.

Licensing

The granting of permission by an authority or company to an individual or another company to engage in a certain activity or to use a certain product.

Exporting

The act of selling products or services produced in one country to buyers in other countries.