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In markets with strong local players, the pressure to copy the local players is usually intense.
Identity Formation
The process during which individuals explore, question, and eventually commit to various aspects of their identity, including personal, social, and cultural dimensions.
Reinforcement Values
The extent to which a particular behavior or response is strengthened or weakened by the outcome or consequence that follows it.
Expected Outcomes
The anticipated results or effects of an experiment, program, or action.
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