One of the Disadvantages That a Global Marketer May Have

question 57

Multiple Choice

One of the disadvantages that a global marketer may have is _____.This would occur when too much standardization stifles initiative and experimentation at the local level.

• A)overcustomization
• B)micro-managing
• C)technocracy
• D)group think
• E)overstandardization

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Definitions:

Thurstone's Multifactor Approach

A theory on intelligence by L.L. Thurstone that suggests intelligence consists of several distinct abilities rather than a single factor.

Multifactor

Relating to or involving several factors or causes.

Verbal Meaning

The interpretation or explanation of words and their use.

Flexible Battery Approach

A method in psychological assessment where a variety of tests are selected and used based on the specific needs and characteristics of the individual being evaluated.