If a Consumer Considered Four Attributes to Be Important in the Purchase

question 27

Multiple Choice

If a consumer considered four attributes to be important in the purchase of a TV, by using _____ the researcher might be able to determine the trade-offs between the different product attributes (such as purchase price or number of channels that could be received) when the consumer evaluated the alternatives for eventual purchase.

• A)chi-square
• B)correlation analysis
• C)focus groups
• D)regression analysis
• E)conjoint analysis

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