In Some Categories, Consumers Search for the Same Kind of Functional

question 4

True/False

In some categories, consumers search for the same kind of functional benefits around the world.

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Definitions:

Abraham Maslow

An American psychologist best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.

Rollo May

Rollo May was an American psychologist and one of the founders of existential psychology, emphasizing the importance of anxiety and the human condition.

Humanistic Theory

Humanistic theory emphasizes individual potential, self-growth, and the importance of meeting psychological needs for love, esteem, and self-actualization.

Positive Regard

The acceptance, respect, and appreciation that one person shows another, considered essential in humanistic psychology for healthy personal development.