When Marketers Are Making the Decision to Enter an International

question 37

Multiple Choice

When marketers are making the decision to enter an international market or not, the first step is generally to:

• A)decide on the target budget.
• B)decide on the target product/market.
• C)decide on the goals of the target markets.
• D)decide on the mode of entry.
• E)decide on the time of entry.

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Definitions:

Environmental Challenges

Issues or obstacles related to the natural or built environment that require addressing or overcoming.

Case Management

A collaborative process which assesses, plans, implements, coordinates, monitors, and evaluates options and services to meet an individual’s health needs through communication and available resources.

Brokering

Acting as an intermediary or negotiator between two or more parties.

Eligibility Criteria

The set of guidelines or conditions that must be met in order to qualify for a program, service, or position.