When Colgate-Palmolive Sees Prospects in Countries with Purchasing Power as a Major

question 108

Multiple Choice

When Colgate-Palmolive sees prospects in countries with purchasing power as a major driver behind market opportunities and Coca-Cola looks at per capita income and the number of minutes that it would take someone to work to be able to afford a Coca-Cola product, they are following which of the following steps of the initial screening process for market entry?

• A)indicator selection and data selection.
• B)analyze parallel strengths and weaknesses of the market.
• C)determine the importance of country indicators.
• D)rate the countries in the pool on each indicator.
• E)compute overall scores for each country.

---

Definitions:

Social Support System

A social support system consists of a network of family, friends, and acquaintances who provide emotional, informational, and practical support.

Psychological Defense Mechanisms

Unconscious processes used by the ego to alleviate anxiety and protect against unpleasant emotions.

Religion

A set of beliefs concerning the cause, nature, and purpose of the universe, often involving ritual observances and a moral code governing the conduct of human affairs.

Psychoneuroimmunology

The study of the interactions among psychological processes, the nervous system, and the immune system, exploring how stress and behavior influence immune function.