The Goal of Market Segmentation Is to Break Down the Market

question 39

Multiple Choice

The goal of market segmentation is to break down the market for a product or a service into different groups of consumers so the firm can:

• A)tailor its marketing mix to each individual segment.
• B)make the sales job easier.
• C)offer a customized product to every consumer.
• D)offer a standard product to every consumer.
• E)make more money.

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Definitions:

Lewis and Clark

Explorers Meriwether Lewis and William Clark, who led the early 19th-century expedition across the western United States to explore territories acquired in the Louisiana Purchase.

Shoshone Indian

A member of a Native American people originally from the western United States, including parts of California, Nevada, Utah, and Idaho.

Pacific Ocean

The largest and deepest of the Earth's oceanic divisions, extending from the Arctic in the north to the Southern Ocean in the south.

Sacajawea

A Lemhi Shoshone woman who is best known for her role as a guide and interpreter for the Lewis and Clark expedition in the early 1800s.