Given the Sheer Number of Countries in Which Many Companies

question 30

Multiple Choice

Given the sheer number of countries in which many companies operate, doing marketing research in each one of them is often inefficient.One approach to reduce this problem is to narrow the list of those countries that might be examined by grouping prospective markets into _____ countries.

• A)financial categories for
• B)clusters of homogeneous
• C)clusters of heterogeneous
• D)dissimilar qualifiers for
• E)statistical tracts for

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Definitions:

Sons

Male offspring in relation to their parents.

Self-Silencing

The act of suppressing one's thoughts, feelings, or needs to maintain relationships or avoid conflict.

Relational Authenticity

The genuine and honest expression of one's feelings, thoughts, and being in the context of interpersonal relationships.

Gender Socialization

The process by which individuals learn and internalize the roles, behaviors, and norms expected of them according to their assigned gender in their culture.