A Persistent Problem Faced by International Marketers Is How to Strike

question 107

Multiple Choice

A persistent problem faced by international marketers is how to strike the balance between standardization and customization.Using international marketing segmentation to shed some light on this issue would be an example of which of the following reasons why international marketers implement international market segmentation?

• A)country screening.
• B)marketing mix policy.
• C)global market research.
• D)positioning strategy.
• E)entry decisions.

---

Definitions:

Short-Term Memory

The ability to keep a limited amount of data in an immediately accessible condition for a brief duration.

Recall Performance

The ability to remember and retrieve information that has been previously learned or experienced.

Baddeley's Model

A framework explaining human memory wherein it's divided into three main components: the central executive, the phonological loop, and the visuospatial sketchpad, with a later addition of the episodic buffer.

Working Memory

A cognitive system responsible for temporarily holding information available for processing, important for reasoning and the guidance of decision-making and behavior.