A Persistent Problem Faced by International Marketers Is How to Strike

question 93

Multiple Choice

A persistent problem faced by international marketers is how to strike the balance between _____.

• A)standardization and generalization.
• B)standardization and globalization.
• C)standardization and customization.
• D)standardization and positioning strategies.
• E)standardization and marketing mix.

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Definitions:

Financial Institution

An organization that provides financial services to its clients or members, including banks, credit unions, insurance companies, and investment firms.

Prepayment Penalty Clause

A provision in a mortgage loan contract that requires the borrower to pay a penalty if the mortgage is repaid in full within a certain period.

Lender

An individual or institution that provides funds to another with the expectation that the funds will be repaid, typically with interest.

Mechanic's Lien

A security interest in the title to property for the benefit of those who have supplied labor or materials that improve the property.