When Marketers Use A(n) _____ Segment, They Are Seeking to Accommodate

question 114

Multiple Choice

When marketers use a(n) _____ segment, they are seeking to accommodate the existence of substantial gaps in cross-country customer needs and preferences.

• A)unique/diverse
• B)universal
• C)combination
• D)customized
• E)international

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Definitions:

Debit Card

A card that looks like a credit card but works like a check; using it results in a direct, immediate, electronic payment from the cardholder’s checking account to a merchant or third party.