In the International Market Segmentation Game, Developing a Positioning Theme

question 4

Multiple Choice

In the international market segmentation game, developing a positioning theme involves the quest for a:

• A)large segment.
• B)profitable segment.
• C)unique selling proposition (USP).
• D)strong manager.
• E)a friendly host government.

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Definitions:

Share Repurchase

A program by which a company buys back its own shares from the marketplace, reducing the amount of outstanding stock and potentially increasing the value of remaining shares.

Excess Cash

This refers to the amount of money a company holds that is beyond what is required for its operational needs and potential investments.

Shares Outstanding

Represents the total number of shares of a corporation that are currently owned by all its shareholders, including share blocks held by institutional investors and restricted shares.

Owners' Equity

The residual interest in the assets of a company after deducting its liabilities.