The Goal of Market Segmentation Is to Break Down the Market

question 39

Multiple Choice

The goal of market segmentation is to break down the market for a product or a service into different groups of consumers so the firm can:

• A)tailor its marketing mix to each individual segment.
• B)make the sales job easier.
• C)offer a customized product to every consumer.
• D)offer a standard product to every consumer.
• E)make more money.

---

Definitions:

Purchase of Asset

The act of acquiring a tangible or intangible resource that is expected to provide benefits to a business over multiple periods.

Total Liabilities

The sum of all financial obligations or debts owed by a company to external entities or individuals.

Asset on Credit

An asset acquired by a company through borrowing or on terms that allow for deferred payment.

Accounts Receivable

Money owed to a business by its customers for goods or services sold on credit, typically collected within a short time period.