Given the Sheer Number of Countries in Which Many Companies

question 30

Multiple Choice

Given the sheer number of countries in which many companies operate, doing marketing research in each one of them is often inefficient.One approach to reduce this problem is to narrow the list of those countries that might be examined by grouping prospective markets into _____ countries.

• A)financial categories for
• B)clusters of homogeneous
• C)clusters of heterogeneous
• D)dissimilar qualifiers for
• E)statistical tracts for

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Definitions:

Ideas

Mental concepts or thoughts that arise from the mind or intellectual processes.

Culture

The sum of attitudes, customs, and beliefs that distinguishes one group of people from another, transmitted through languages, material objects, ritual, institutions, and art.

Legitimacy

The acceptance of an authority, often a governing law or régime, as being rightful and justified.

Power

The ability to influence or control the behavior of people, the outcome of events, or the distribution of resources within a society.