Another Alternative to Analyze Buying Power in a Set of Countries

question 45

Multiple Choice

Another alternative to analyze buying power in a set of countries is via _____.

• A)demographic strata analysis
• B)geographic strata analysis
• C)psychographic strata analysis
• D)socioeconomic strata analysis (SES)
• E)none of the above

---

Definitions:

Hedonists

Individuals who believe that pleasure or happiness is the primary goal of life.

Ethical Moralists

Philosophers or thinkers who base their ethical theories on principles of moral goodness.

Utilitarians

Advocates of utilitarianism, the ethical theory that posits the greatest happiness for the greatest number as the foundation of morals and legislation.

Hedonism

The ethical theory that pleasure (in the sense of the satisfaction of desires) is the highest good and proper aim of human life.