The Formulation of Positioning Strategy Includes the Following Except

question 87

Multiple Choice

The formulation of positioning strategy includes the following except:

• A)identify the relevant set of competing products or brands.
• B)determine current perceptions held by consumers about the products.
• C)brainstorm to develop possible positioning themes.
• D)screen the positioning alternatives and select the most appealing one.
• E)develop a uniform positioning strategy for every brand in the company.

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Definitions:

Conditioned Response

A learned response to a previously neutral stimulus that has become associated with an unconditioned stimulus.

Taste Aversion

Taste aversion is a learned response to eating spoiled or toxic food, leading to an aversion to that food in the future.

Classical Conditioning

An associative conditioning method where repeated linkage of two stimuli leads to a response initially caused by the second stimulus, eventually being caused by the first stimulus alone.

Habituation

The psychological process of becoming accustomed to a stimulus after repeated exposure, leading to a decrease in response.