If the Firm Decides to Opt for Different Segments on a Country-By-Country

question 48

Multiple Choice

If the firm decides to opt for different segments on a country-by-country basis, the norm is to also _____ the positioning appeals.

• A)externalize
• B)customize
• C)internalize
• D)globalize
• E)none of the above

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Definitions:

Latinas

Women and girls of Latin American origin or descent, often used to specifically refer to those living in the United States.

Cultural Demands

Expectations or requirements within societies for behaviors, practices, or norms that are strongly influenced by cultural traditions.

Educational Attainment

The highest level of education an individual has completed.

Reproductive Labor

Work often associated with caregiving and housekeeping tasks, traditionally performed by women, that is essential to the maintenance and reproduction of life.