Examlex
Many firms position a brand that is mainstream in its home market as a premium brand in their overseas markets, thereby targeting a narrower segment that is willing to pay a premium for imports.
Flexible
The trait of being able to adapt to changes and alter plans or strategies in response to new information or challenges.
Negotiating
Engaging in discussions with the goal of reaching an agreement.
Risks
Potential events or actions that may lead to loss or harm.
Strategy
A structured approach devised to tackle challenges and successfully meet targets or outcomes.
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