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Discuss the Major Reasons Why International Marketers Implement International Market

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Discuss the major reasons why international marketers implement international market segmentation.


Definitions:

Positions Of Authority

Refers to roles within an organization or society where individuals are granted the power to make decisions, enforce rules, and direct others.

Bases Of Power

The foundational sources of authority or influence one person or group holds over another, categorized into different types like coercive, reward, legitimate, expert, and referent power.

Manufacturing Company

A business entity focused on the production of goods using raw materials and machinery, often involving significant human labor and possibly automation.

Distance

The measurement of space between two points or the extent to which individuals are emotionally or culturally apart.

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