If a Marketing Researcher Asks "Who Collected the Data?" They

question 112

Multiple Choice

If a marketing researcher asks "who collected the data?" they would probably be trying to overcome one of the major difficulties of collecting data in the international marketplace.Which of the following best describes the effect that the researcher is trying to overcome?

• A)conceptual equivalence.
• B)functional factors.
• C)functional equivalence.
• D)lumping of data.
• E)comparison equivalence.

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Definitions:

Response

A reaction to a specific stimulus or series of events, whether verbal, nonverbal, or through actions.

Organization

An arranged group of people with a particular purpose, such as a business, government department, charity, or club, structured to facilitate collaboration and achieve goals.

Interpretation

The action of explaining the meaning of something; the way something is understood or explained.

Selection

The process of choosing from a group of options or candidates based on specific criteria or preferences.