Examlex
Suppose that a consumer electronics company wants to estimate the market size for DVD players in the Ukraine but does not have much information about that market.Instead, it chooses Poland (a country for which it does have information) and uses it as an indicator for the market in Poland.This method of determining market size most resembles which of the following methods?
Drive Reduction
A motivational theory suggesting that behavior is driven by the need to reduce internal tension caused by unmet biological needs, such as hunger or thirst.
Menninger Foundation
An organization dedicated to mental health care, training, and research, known for pioneering work in psychiatry and psychology.
Psychotherapy Research Project
An investigative endeavor aimed at exploring the effectiveness, methodologies, or other aspects of psychotherapeutic practices.
Clinician Rating Scale
A tool used by healthcare professionals to quantitatively assess the severity or presence of a patient's condition.
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