A Major Disadvantage of the Omnibus Surveys Is That

question 55

Multiple Choice

A major disadvantage of the omnibus surveys is that:

• A)it is usually culturally biased.
• B)it is very expensive.
• C)clients cannot incorporate their own questions in the survey.
• D)the survey does not usually contain many consumer-related questions.
• E)only a limited amount of company-relevant information is obtainable.

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Definitions:

Permanent

Lasting or intended to last or remain unchanged indefinitely.

Written Goals

are explicitly stated objectives set down on paper or digital format, which serve to guide behavior by providing a clear target for effort and achievement.

Social Category

Defines a group of individuals sharing common traits or attributes, making them distinguishable within the broader society.